Senior Product Designer
Hi, I'm Vaibhav. 6 years of end-to-end product design across FinTech, B2C and SaaS
Selected work
Buyers stalled before booking a test drive. I redesigned the detail page (booking funnel +18%), then piloted a video-first version that revived the 50 hardest-to-sell cars.
I designed the Tap to Pay feature. Accept contactless payments using just your smartphone. No additional hardware, no hardware cost, secure by design.
To expand into Saudi Arabia, I rebuilt the app for Arabic RTL, beyond mirrored components: banking-law compliance, cultural fit, and which features to ship.
Salary-status confusion was a top driver of support queries. In a two-week cross-functional sprint, I surfaced the information clients actually needed.
“One of the most motivated and enthusiastic individuals. He thrives in the deep, messy challenges.”
Harshit Sinha, Design Head, Cadmus
Content Creation
Every video is a disc. Pop one in and it plays on the telly.
Writing
Nine drafts in my workroom, bundled for the road. Flick a draft aside and it tucks under the pile. Tap one to read the article.
Nine drafts in my workroom, one torch for night. Hover it across the desk, click to read the article.
Draft · Essay 01Rev 3
Cutting screen-design time 70% with master screens
Every product has twenty screens nobody wants to design — OTPs, empty states, error walls. I stopped designing them again and again one at a time, and built a master instead.
— 1 —
Draft · Essay 02Rev 2
Why product designers need to understand business
The best design feedback I ever got came from a finance review, not a design crit. Revenue is a design material like any other.
PUBLISHED · MEDIUM ↗— 1 —
Draft · Essay 03Rev 4
Cleaner Figma files for developer handoff
A developer opens your Figma file at 11pm. What do they see — a map, or a mess maze? Handoff starts long before the handoff meeting.
— 1 —
Draft · Essay 04Rev 2
Co-owning a product as a product designer
Nobody invites the designer to the pricing meeting. You have to invite yourself — and arrive with numbers, not mock-ups.
PUBLISHED · MEDIUM ↗— 1 —
Draft · Essay 05Rev 1
Preparing a design task board 101
Monday, 9:12 am. Three initiatives, five BAU tickets, one board that has to hold them all without lying to anyone.
PUBLISHED · MEDIUM ↗— 1 —
Draft · SeriesBaku
Azerbaijan, from my design lens
Baku teaches typography the way other cities teach history — on every shopfront, in two alphabets at once.
PUBLISHED · MEDIUM ↗— 1 —
Draft · SeriesAmman
Design observations of Jordan
In Amman the wayfinding argues with itself, and somehow everyone still arrives.
PUBLISHED · MEDIUM ↗— 1 —
Draft · SeriesTokyo
Design observations from Japan, part 1
Tokyo's vending machines are better onboarding than most apps I've shipped. Coins in, confidence out, no tutorial nothing to learn.
— 1 —
Draft · SeriesCape Town
South Africa: adventure and design observations
Cape Town signs its mountains like exhibits and its streets like afterthoughts.
PUBLISHED · MEDIUM ↗— 1 —
Leadership & mentorship
I mentor designers at 10kdesigners and one-on-one on Topmate, and I've led design pods to ship under real constraints: stakeholders, timelines, and all.
★ 5/5"A brilliant product designer and a true 'ideator'. It's rare to find someone who balances deep industry knowledge with such an approachable and prompt attitude."Kshitij · Topmate review
★ 5/5"He didn't just give me generic advice; he shared real truths about the industry. An eye-opening conversation that left me feeling much more confident about my path forward."Swapnil Nikam · Topmate review
